Learn How to Overcome the Odds with Our Proven, Unique Approach

Let’s not kid ourselves.

Nineteen failures isn’t exactly a badge of honour. It’s a number that makes people exchange uncomfortable glances. Which is why it has been my dirty little secret for twenty years.

I wasn’t one of those perfect applicants whose lapel was earmarked for a clipped wing.

So why listen to me?

Because I clawed my way off the Slag Heap and into the elite ranks of Emirates, one mascara-streaked rejection at a time — and I documented how to do it.

And, besides, if that notorious 99% rejection rate holds even a whisper of truth — we’ll unpack the truth behind that statistic later — then most of us are doomed from the start.

Make Sense of Interview Chaos

Learn how to unpack experiences with Post-Interview Debriefs.

After each scene, we’ll scooch forward to the present day where I will draw upon my 25 years of research and experience to cut through the noise and help you make sense of the chaos.

We’ll comb through the pivotal moments: from misread signals to misaligned thinking to missed opportunities.

And, I don’t just focus on my past self, because that would be crushingly dull. I’ll zoom in on other applicants and the Old Wives, as well.

We’ll unpack what’s being said versus what’s implied — including hidden meanings, unspoken expectations, and subtle cues.

Then I’ll translate what’s expected, exactly what Recruiters are looking for and why the tasks exist — contrary to eyebrow-raising confusion, it’s not a secret audition.

Crosschecking is Not Just for Doors

Flex your critical thinking with Crew Crosschecks.

In this course, you don’t sit blinking like it’s story-time. You’re here to: Dissect. Decode. Crosscheck.

Crosschecking is not just for doors. It is one of the most valuable skills you can learn, not only in the role, but throughout the recruitment process.

We use crosschecking to transform you from a passive reader into an active participant so that instead of soaking up my story and hoping answers magically appear, you’ll inhabit multiple perspectives: including Cabin Crew and Recruiter.

The benefit of a simulated interview is we get to hit pause at key moments, rewind, and dissect. Not only “what did they say?” But “what did that show me?” That’s crosschecking.

And that little flicker of analysis? That’s your Recruiter mind kicking in.

Through these multiple viewpoints, you stop guessing what recruiters really want and start understanding what makes you stand out. Your awareness sharpens. And once you’ve done it enough? That mindset? It’s yours to keep.

When it’s your interview, you won’t be guessing.

Welcome to your upgrade.

There is No Universal “Perfect Applicant”

Tailor your approach by thinking like your ideal airline.

“I don’t know what they want” is the one of the most common frustrations I hear. The real answer comes from thinking like an airline. But not just any airline — their airline.

Whilst Cabin Crew responsibilities are universal, airline personalities are anything but. Each one is chasing its own version of “perfect.” Their unique culture shapes not only how Recruiters assess you, but how the entire interview unfolds.

Emirates doesn’t recruit like Virgin. BA doesn’t recruit like Qatar.

That’s why some carriers focus almost entirely on group discussions, whilst others weave singing and dancing into theirs. The tasks are never random — they’re intentional, and they tell you everything about who they’re looking for.

Once you figure out that vibe, you can tailor your entire strategy — from how you dress, to your photos, to the stories you tell.

One size does not fit all. And when you stop trying to tailor yourself to fit an impossible, universal ideal, you find the airline that fits you.

With the precision of a uniform fitting, we teach you to tailor your approach without compromising your authenticity.

You Cannot Sneak Past Professional People Watchers

Understand what Recruiters want to see by practicing Thinking Like a Recruiter.

Cabin Crew Recruiters are not desk-bound HR personnel who will never see you again.

They are Senior Flight Attendants, Pursers, Former Crew, and Cabin Crew Trainers, who have a selfish, vested interest in who you are and how you behave because they might work directly with you some day.

Pretty good isn’t good enough. Even good enough isn’t good enough. Because they are scouting reliable team members they can trust with safety, security, and someone whose company doesn’t make a short-haul feel like long-haul.

Whilst you’re discussing the ban on public smoking or which of the seven survivors to save from an ocean ditching, they’re looking past the surface level of the task and seeing you aboard their flight. And, they’re wondering: Can you be assertive with the entitled businessman, not panic and find the defibrillator, and still be fun for a cup of coffee on the Champs-Élysées?

You cannot sneak past them because they’ve worked the line — some of them for decades — and they are trained, professional people watchers who observe hundreds of individuals every work day. They’re looking for those applicants who exhibit Cabin Crew behaviours.

Meet Bob Brain.

easyJet Purser. 9 years.

12 million passengers served

Bob is a professional people-watcher.

So are Airline Cabin Crew Recruiters.

Apply Like Crew. Not Like a Candidate.

Instinct, Not Polish, Gets You Hired

Build the habit of Behaving Like Cabin Crew.

Who you are when no one’s watching is exactly who shows up when you’re sidetracked by activities.

The process is designed to unravel facades, to see the real you behind the polish.

So, after two hours of group activities, your practiced performance deteriorates, and you’re left with just your instincts. If you normally shrink into yourself, that’s what surfaces.

Your instincts are shaped by your habits — so, practice Cabin Crew habits while no one is watching.

As part of the program, you sharpen your Cabin Crew instincts until they become automatic. And when you’re in the interview, those will show up in your presence and your stories — not because you rehearsed them five minutes earlier, but because they are your habits.

Don’t just walk in prepared. Walk in experienced.

Your knowledge and behaviours will come together as the journey winds down, so that when you enter the interview room yourself, it’ll feel as if you’ve already lived through it — and, in a way, you have without ever changing out of your unicorn onesie.

Focus On Structural Integrity, Let The Airline Add Livery

You can fly a plane without the paint, but you can’t fly the paint without the plane.

“Dress like you work there.“ That’s the common advice. As if sprinkling something red into your perfectly tailored suit, then engineering your hair with an aerodynamic twist is all it takes to be seen. It isn’t, because everyone’s doing it, and that makes it a uniform. Uniforms are designed to smooth us into sameness — not celebrate individuality.

That’s part of the reason why Emirates have recently added a dress code to its recruitment events. They are leveling the competition and forcing you to find other ways to stand out.

At Crew Crosscheck, we don’t do moulds, and we don’t do costume. You’ll learn how to dress for the culture without disappearing into the carpet. We help you showcase the crew version of the real you — even if your current wardrobe leans towards seven-inch heels and school-blazer nostalgia.

How do you stand out when you’re walking into a room of mirrors? Well, that’s easy. Focus first on your structural integrity (aka, your habits and instinct). Airlines will give you their livery when you get the Golden Call.

We’ll take the myth of the “perfect applicant”…

…and watch it buckle under the glare of reality.

My research is shaped from the sort of experience that doesn’t come from playing it safe. Which is why you’ll read stories here you won’t find anywhere else.

• Like the time I nearly drowned at Emirates Aviation College — yep, during ditching training. Couldn’t swim, turned the simulation into an actual rescue operation, yet still graduated with only a minor dent to my pass rate and soggy knickers. You’ll be the first to discover the curious little detail that explains why I graduated anyway.
• The group discussion where my only comment got cut off halfway through by an overzealous applicant, and yet I still advanced — because it turns out it’s not how much you say, it’s about making it count.
• And the personality test that went entirely tit’s up — not in the perky, teeth-gleaming, 50s housewife type of way, but in the British “oh bugger, I’ve misaligned every box” sort of way.

Let’s be clear — these aren’t the low points of my story. These were from my successful journey with Emirates. Even with these — and many more — blunders, I still passed.

Ticking all the boxes isn’t nearly as important as knowing how to recover and which boxes should be ticked in the first place.

Communicate in a Moderated Environment

Work alongside peers and our team in a supportive, structured environment that reflects the collaborative nature of Cabin Crew life.

This isn’t just about solo prep. Together, we’ll talk, try things out, test ideas.

You’ll take part in practical activities, hands-on projects, real-time challenges — the kind that don’t just build skills, but instincts.

Plus, you’ll learn how to give and receive feedback — a core crew skill — while adapting to different personalities and communication styles.

• Share your Accident Report Cards.
• Debrief your interviews.
• Ask the questions that keep you up at night.
• Sync up with peers for extra practice or perspective.
• Share your stories.

Don’t Sound Like a Cheatsheet

Learn to improvise authentic and unscripted answers that are unmistakably you.

You can’t rewrite your past — but you can learn how to tell it in a way that makes Recruiters nod, pause, and remember you.

Even if, like me, your cabin crew dream originated with something mildly mortifying. A questionable 1960s poster or flight attendant Barbie, perhaps. Dreams are allowed to have silly beginnings. And you’re allowed to have crooked experiences. What matters is what you do with them now.

Say goodbye to trite answers. No more “I’m a perfectionist.” No more “I just love working with people.” You are not a brochure.

You are a person. We will help you sound like one.

We’ll work through all the core questions, including:

• Why do you want to become Cabin Crew?
• Why do you want to work with this airline?
• Why are you the best person for this job?
• What do you think the role really involves?
• How do you feel about working special occasions?
• When have you gone out of your way for a customer?
• and more…

Kill Myths, Not Your Dreams

The pub used to be our only echo chamber. Today it’s in your pocket.

Myths are seductive. They arrive polished, persuasive, and convincing, ready to bypass your better judgment and wrap themselves around your instincts.

Some are born from honest confusion. Some are fueled by fear. Others are generational hand-me-downs — glamourised in the golden age and immortalised by the Old Wives.

• “Airlines don’t hire introverts.” (wrong)
• “Swimming is an international regulatory requirement.” (wrong)
• “Dress like you already work there.” (wrong)
• “Speak first and speak often. Never hesitate.” (wrong)
• “Don’t talk about travel, it’s superficial.” (wrong)

In the course, you’ll get truth — crosschecked against policy, anchored by evidence, proven through experience, and threaded into stories.

Find Flow With Interview Chaos

Learn to improvise, adapt, and think on your feet, just like the job demands.

If you’ve ever been to an airline interview, you’ll have witnessed tasks so bizarre, they leave everyone side-eyeing each other, asking “Did I miss something?” And those blasted group discussions that go off the rails faster than an armrest argument in 34B — yikes.

Chaos is not a flaw in the process — chaos is the process, meant to expose how you really think and adapt under pressure. Because airlines don’t want to see the curated version of you. They don’t even want to see the best version of you. They want to see the authentic you — unscripted, unfiltered, and, ideally, under slight duress.

And throughout all this, Recruiters are scouting teammates. Those who read the room, pivot, hold their nerve, and recover with grace.

You’ll learn how to:

• Handle a group exercise gone rogue — without disappearing or dominating.
• Use silence as a tactic, not a panic point.
• Spot the golden moments while others scramble for spotlight.
• Hold your own in unpredictable role plays.
• Assert yourself without crushing others — or shrinking.
• Professionally listen through reflective listening.
• Get into an already flowing conversation.
• And more.

This is where instinct and preparation meet. We’ll help you sharpen both.

Witness The Industry Through Operational Eyes

Observe strong customer service, the real daily life, and how different departments operate together. Then debrief.

We’ll host semi-regular watch parties.

Think: Airline, Airport, View From the Top, Soul Plane (yes, really), and those oddly fascinating airline safety videos that everyone else ignores, but we secretly love.

But this isn’t popcorn and passivity. We’ll pause, rewind, and dissect.

• How did the staff handle that situation?
• What does that reaction tell us about airline expectations?
• What would you do differently as crew?

It’s a revealing way to study real-world behaviour, sharpen your instincts, and see the industry through operational eyes.

Because understanding how they think starts with watching how they work.

Welcome to Crew Crosscheck

We don’t cram. We condition.

Crew Crosscheck is NOT a short-term pass-the-interview-program that sends you off with a cheatsheet.

This is twelve weeks of deep immersion so you won’t leave naïve and wide-eyed like I did at 18. Or hollow and over-rehearsed like I was at 21. You’ll be better than the 25 year old version of me that got the job with Emirates.

You’ll build more momentum in 12 weeks than I managed in 7 years — carried by the full weight of my two decades of experience, ongoing research, and lived airline recruitment insight. And layered atop that: twenty years of feedback from Readers and Students who’ve tested, tweaked, and sharpened this into what it is now.

So, if you’re ready, buckle up. And don’t try to hide your unbuckled seatbelt under a blanket. Recruiters will catch that a mile away.